3.04. Business to consumer (B2C)

Selling on-line on a Chinese hosted internet site requires certification which only available to a Chinese business

Any product sold on a Chinese internet site is subject to Chinese rules and regulations.

Products sold on internet sites outside China to a Chinese consumer are not subject to Chinese rules and regulations e.g. your internet site, Tmall global, etc.

Products imported to China are subject to duty and taxes.

B2C purchased from foreign internet sites are not subject to Chinese product certification rules (i.e. overseas cosmetic products sold directly to a consumer do not require Chinese product certification).

For more information please see: Business to Consumer (B2C)

Can your business internet site be seen in China: Internet site visibility testing in China

Make your internet site be seen and found in China: Access to China services


Subject Action Recommended Priority Checked?
Be seen on the Chinese internet Can your internet site be seen in China? High  
Be found on the Chinese internet Can your internet site be found in China? High  
Brand / trademark registration Have you registered your trademark in China: Chinese Intellectual property rights High  
Chinese social Media Create accounts for key staff in WeChat High  
Chinese B2C platforms Add your business to China B2C platforms e.g. Tmall Global, JDBuy, etc. For a full list: Chinese internet publishing options Low  
Chinese social media Register your business in WeChat and Weibo Medium  

Version V1.3. - 20 June 2019

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