3.03. Business to business (B2B)

Face to face trading is the traditional way of doing business in China for the last 50 years. Today, the internet is important in identifying of potential supplier. The key issue is that, not many foreign internet sites can be seen in China.

The shipping costs and the costs and management of importing goods in China is the responsibility of the Chinese business. This will include the shipping costs, import duties, shipping insurance, local Chinese transport costs, etc. and local certification (if required).

Final payment for goods is normally made on presentation of the FOB certification to a bank who is holding the payment in banks escrow waiting for the shipping paper and any prearranged testing and certifications papers.

Chinese local product certification is required for some products in China, e.g. Power: CCC certification, beauty products: Chinese animal testing, etc.

For more information please see: Business to Business (B2B)

Can your business internet site be seen in China: Internet site visibility testing in China

Make your internet site be seen and found in China: Access to China services


Subject Action Recommended Priority Checked?
Be seen on the Chinese internet Can your internet site be seen in China? High  
Be found on the Chinese internet Can your internet site be found in China? High  
Brand / trademark registration Have you registered your trademark in China: Chinese Intellectual property rights High  
Chinese social Media Create accounts for key staff in WeChat High  
Chinese B2B platforms Add your business to China B2C platforms e.g. Tmall Global, JDBuy, etc. For a full list: Chinese internet publishing options Low  
Chinese social media Resister your business in WeChat and Weibo Medium  
Chinese internet marketing Enter in an agreement with a Chinese social media agency Low  

Version V1.3. - 20 June 2019

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