1.05. Look and feel of your business on the Chinese internet

Chinese business and consumers want to see overseas internet sites with a look and feel of your local country. They do not want see a Chinese looking internet site which will question the genuine source of product or service.

Creditability of information, products, services, etc, on the internet has been an issue for many years, “How do you know what you are reading is correct or are you purchasing genuine product”.

Most internet site in China are viewed using mobiles or tablets. Desk-top screens are still used in businesses along with laptops.

Most Chinese internet content is designed as dynamic websites or APPs.

A dynamic internet site is when the presentation of your contents changes with the size of screen being used to view your site. This is often referred to as a "Responsive Website Design".

A non-Dynamic internet site is hard to read on smaller screens and therefore not viewed on mobile successfully. In some cases, tablet as well.

For more information please see: Chinese websites Look and Feel

 

Subject Action Recommended Priority Checked?
Internet site Is your aite dynamic? High  
Internet content What is the style of your internet content? (overseas style is preferable to Chinese High  
Internet site Does your site look professional on a mobile? High  
Internet site Does your site look professional on a tablet? High  
Internet content Have you optimised your images for use on a small screen? High  
Internet site Have you tested each of your key site pages with Google mobile page test? https://search.google.com/test/mobile-friendly High  

Version V1.6. - 23 May 2019

  • 0 Users Found This Useful
Was this answer helpful?

Related Articles

1.06. Chinese language on the internet

The Chinese language is the one of the most confusing subjects to resolve in publishing /...

1.08. Translation of complex words and abbreviations

Within your internet content, use words and combinations of words which are commonly used in...

1.04. Chinese internet firewall

The Chinese authority manage the contents of internet; websites, social media, APP, etc., in...

1.13. Chinese local DNS records

International DNS (Domain Name Server) records can take two to three attempts from a browser in...

1.02. Chinese internet structure

Internet presence in China is the best way to be seen provided it has access to all three...