There are great success stories of overseas companies selling directly to the end consumer.
We offer the following approach for SME wishing to enter the Chinese consumer market.
Our recommendation is based on a business which wishes to enter the Chinese consumer without high costs / risk. The offset to this is your margins will be lower but could match the margins you achieve in your local market. The opportunity is increased turnover in the world’s largest market at low risk.
For more information please see: e-Commerce from Outside China
| Subject | Action Recommended | Priority | Checked? |
| Chinese eMalls | Review the options available from Chinese eMalls | High | |
| Brand / trademark | Is your brand / trademark registered in China | High | |
| Chinese product standards | Do your products meet Chinese local standards e.g. power ratings | High | |
| Marketing | What are your marketing options and costs for the Chinese market | High | |
| Chinese social media | What options are available | Medium | |
| Reseller | Appoint a Chinese reseller | Medium | |
| Shipping service levels | What options and costs for shipping to China | Medium |
Version V1.3. - 20 June 2019
