The rules and regulations of publishing internet site content in mainland China are the governance of the PR China. This paper is our understanding as at the date of publication.
Publishing internet content, e.g. website, APP, etc, in mainland China is subject to national government rules and regulations which are enforced locally in China by city / region.
These rules and regulations require your business, before publishing on the Chinese internet, to have access to an Internet content publishing (ICP) license. There are different levels of ICP license allowing you to publish different types of content and trade on-line.
However, there are ways of publishing on the internet in China without your business needing its own ICP. These are Chinese platforms and services; Chinese e-Malls, Social media, search engines, etc. In these cases, the Chinese publishing rules and regulation must be adhered to. It is the responsibility of the platform / service provider to monitor, correct and close internet content as required.
We recommend you review this check list alongside: Chinese internet publishing options
|International search engines (a)||Google, Bing and Yahoo||Low|
|Chinese search engine (b)||Baidu, Shenma, 360 Search, Sogou||High|
|International retail e-Mails (c)||Amazon, eBay||Medium|
|Chinese International retail e-Mails (d)||TMall Global, Kaola, JD worldwide, VIP, Amazon, Suning, Jumei||Medium|
|Chinese local retail e-Malls (e)||TMall, Taobao, JD buy, Suning, VIP, Gome, Dangdang, China Amazon, Yihaodian, Jumei, WeChat||High|
|Chinese business platforms (f)||Alibaba||High|
|Access to China platforms (g)||WiTravel, B2B66, B2C66||High|
|International media channels (h)||YouTube, Vimeo, Instagram||Low|
|Chinese media channels (i)||Tudou, YouKu, QIY||High|
|International Social media (j)||Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn||Low|
|Chinese social media (k)||WeChat, Weibo, QQ||High|
|International Internet of things (l)||Monitor on going developments. Waiting G5 for full implementation||Medium|
|Chinese internet of things (m)||Monitor on going developments. Waiting G5 for full implementation||Medium|
|International public network (n)||Only works if your can be seen and found from China||Low|
|Chinese enclosed network (o)||Good option for private Chinese servers.||High|
|Chinese white Label (p)||Good option for private Chinese servers.||High|
|Chinese public (q)||Only available as an option if you have a Chinese business with an ICP license||Medium|
|Split services between Chinese and international SaaS (r)||Only available as an option if you have a Chinese business with an ICP license||Medium|
|Your own internet presence running international (s)||Only available as an option if you have a Chinese business with an ICP license||Medium|
|Your own internet presence running in China (t)||Only available as an option if you have a Chinese business with an ICP license||Medium|
Version V1.2. - 20 May 2019