The BAT is the Chinese name given to the following IT companies giants in mainland China.
The BAT companies work along the same lines as Google, Microsoft, Amazon, etc.
They have controlled over 80% of the internet market in China.
There is a major difference between China and the rest of the world in the way business approaches the Chinese internet. Most Chinese business want to be part of an existing distribution channel and not create their own internet presence.
For more information please see: BAT: Baidu, Alibaba & Tencent
| Subject | Action Recommended | Proirty | Checked? |
| Search Engine | Listing in Chinese search engines | High | |
| Messaging | Replaced by Chinese social media | Low | |
| Social Media | List your company and key staff | High | |
| Payment gateways | Requested for e-Commerce in China | Medium | |
| e-Commerce | Review if planning sell using e-Commerce in China | Medium | |
| B2B marketing and Trading | Review services and costs | Medium | |
| Require if you are running a Chinese business | High | ||
| Maps | Local maps published on your internet site | low | |
| Cloud Services | Standard cloud services available. You require an ICP certification | lMedium | |
| Platform | A range of services integrated into single platform | low |
Version V1.3. - 19 June 2019