2.07. Baidu Alibaba and Tencent (BAT)

The BAT is the Chinese name given to the following  IT companies giants in mainland China.

baidu logo
alibaba logo


The BAT companies work along the same lines as Google, Microsoft, Amazon, etc. 

They have controlled over 80% of the internet market in China.

There is a major difference between China and the rest of the world in the way business approaches the Chinese internet. Most Chinese business want to be part of an existing distribution channel and not create their own internet presence.

For more information please see: BAT: Baidu, Alibaba & Tencent


Subject Action Recommended Proirty Checked?
Search Engine Listing in Chinese search engines High  
Messaging Replaced by Chinese social media Low  
Social Media List your company and key staff High  
Payment gateways Requested for e-Commerce in China Medium  
e-Commerce Review if planning sell using e-Commerce in China Medium  
B2B marketing and Trading Review services and costs Medium  
Email Require if you are running a Chinese business High  
Maps Local maps published on your internet site low  
Cloud Services Standard cloud services available. You require an ICP certification lMedium  
Platform A range of services integrated into single platform low  

Version V1.3. - 19 June 2019

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