The Chinese language is the one of the most confusing subjects to resolve in publishing / selling on the Chinese market.
There is a balance to be found between keeping your internet site looking foreign in appearance, Chinese presence in the search engines (Chinese and international), and time and cost in translating and maintaining your internet site(s).
|Language translation options:||Do Nothing||Low|
|Create an additional information page in Chinese to your exiting internet site||Medium|
|SEO data translation||High|
|Joint headings translation||High|
|Add Search engines results page (SERP) to webmasters in Chinese||Low|
|Multi-media translation e.g. Sub titles etc.||Medium|
|Key products and services translation||Medium|
|Create a marketing website and point it back to your local internet content||Low|
|Fully translate your website||Low|
Version v1.8 - 18 June 2019