4.04. Chinese dedicated IT presents

There is large difference in the way the Chinese approach internet services.

Outside China internet services have grown by businesses publishing their own websites. Today working alongside the business websites there is a growing use of e-Mall department stores websites i.e. Amazon, eBay, etc.

Inside China business use of e-Mall department stores came first staring with Alibaba (B2B marketing) and then China Amazon, Taobao, JDBuy (360buy), TMall, etc. (B2C).

If you have a band or range of products which are already known to the Chinese market then approaching the Chinese market with a dedicated internet site should be considered.

For more information please see: Chinese Dedicated IT Presents

 

Subject Action Recommended Priority Checked?
Inside China Performance inside China High  
Outside China Performance inside China Low  
Estimated set up costs and deposits (SME) What are the costs and difference between the platforms High  
Running costs What are the costs and difference between the platforms High  
Marketing platform assistance What is the marketing investment required High  
Marketing investment effect on completer products Third part platforms often offer alternative products Medium  
Marketing costs What are the costs and difference between the platforms High  
Chinese protection of products Are your products seen to be from your brand High  
Product storage Solutions are required at the outset High  
Products shipment Solutions are required at the outset High  
Product returns Solutions are required at the outset High  

Version V1.3. - 20 June 2019

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