There is large difference in the way the Chinese approach internet services.
Outside China internet services have grown by businesses publishing their own websites. Today working alongside the business websites there is a growing use of e-Mall department stores websites i.e. Amazon, eBay, etc.
Inside China business use of e-Mall department stores came first staring with Alibaba (B2B marketing) and then China Amazon, Taobao, JDBuy (360buy), TMall, etc. (B2C).
If you have a band or range of products which are already known to the Chinese market then approaching the Chinese market with a dedicated internet site should be considered.
For more information please see: Chinese Dedicated IT Presents
|Inside China||Performance inside China||High|
|Outside China||Performance inside China||Low|
|Estimated set up costs and deposits (SME)||What are the costs and difference between the platforms||High|
|Running costs||What are the costs and difference between the platforms||High|
|Marketing platform assistance||What is the marketing investment required||High|
|Marketing investment effect on completer products||Third part platforms often offer alternative products||Medium|
|Marketing costs||What are the costs and difference between the platforms||High|
|Chinese protection of products||Are your products seen to be from your brand||High|
|Product storage||Solutions are required at the outset||High|
|Products shipment||Solutions are required at the outset||High|
|Product returns||Solutions are required at the outset||High|
Version V1.3. - 20 June 2019