Files
(01) Chinese internet identity v4.2
While your Chinese online identity offers no major solution on its own, its success is greatly helped by your good management.
Before trademark registration, you must decide to create an online Chinese identity.
Filesize: 649 kB
(02) Chinese Intellectual Property Rights v4.0
Politicians, the press, and businesses worldwide have spoken and written extensively about the problems with intellectual property rights in China.
China faces numerous challenges related to international intellectual property rights and their enforcement.
Filesize: 813 kB
(03) Chinese product licensing v4.1
The points below are general and may be modified by local authorities at any time.
Outside China, we refer to this as “Product Certification,” which is enforced by the “Trading Standard” office. This is referred to as “Product Licensing” in its English translations.
Filesize: 433 kB
(04) Chinese Internet publishing options v4.0
The rules and regulations governing the publication of website content in mainland China are overseen by PR China. This paper is our understanding as of the date of publication.
These rules and regulations require your business to have access to an Internet content publishing (ICP) license before publishing on the Chinese Internet. Different levels of ICP licenses enable you to publish various types of content and engage in online trading.
Filesize: 1.58 MB
(05) Chinese search engines v4.5
Search in China is led by domestic platforms. The right “next step” is usually making sure your website is visible in China, then improving rankings on the engines that are accessible to Chinese networks.
This was helped many years ago, when Google and Chinese authorities could not find a way to work on the Internet in China. Today, Google search engines, applications, and files are largely inaccessible in China; therefore, Google is mainly accessed via VPNs.
Filesize: 849 kB
(06) Chinese search engine SEO, local and international v4.0
Generally, Chinese SEO is similar to Google or Bing.
This article is a beginner’s guide to Chinese search engine optimisation (SEO). You may need local Chinese support as you learn more and aim to improve your internet content rankings.
Filesize: 1.06 MB
(07) Baidu, Alibaba and Tencent (BAT) v4.0
Generally, the internet business profiles of the giant BAT companies are similar to those of Google, Microsoft, Amazon, and others.
The BAT companies are estimated to directly or indirectly control over 70% of the internet business and transactions in China.
Filesize: 1005 kB
(08) Your website outside China v4.1
Only a minority of overseas business websites load reliably in mainland China. Many are slow, and many cannot be accessed at all.
If China matters to your growth, you need a practical way to make your existing site visible, fast, and findable—without building and maintaining two separate systems.
Filesize: 552 kB
(09) Chinese e-Commerce v4.0
Most Chinese people make e-commerce purchases on a daily basis. China's physical size has driven this growth. Before e-commerce, many towns and cities in China had limited product and service supplies based on their region's availability. Now, Chinese consumers have access to products and services supplied nationally and internationally.
This article is a beginner’s guide to Chinese search engine optimisation (SEO). You may need local Chinese support as you learn more and aim to improve your internet content rankings.
Filesize: 832 kB
(10) e-Commerce from outside China v4.0
There are many success stories of overseas companies selling directly to Chinese consumers.
This page outlines a low-risk, practical route for SMEs entering the Chinese consumer market from overseas.
Filesize: 622 kB
(11) Chinese e-Commerce third-party vs website v4.0
Comparison of third-party e-commerce platforms and independent websites in China.
Filesize: 787 kB